During this year’s World Travel Market (WTM) the Algarve was awarded the travel trade’s equivalent of an ‘Oscar’ for its marketing and promotional strategies.
Held in London from October 9th – 12th, the WTM this year celebrated its 30th anniversary. Organisers expected some 50,000 people to visit the exhibition, which is described as the premier global event for the travel industry.
Nuno Aires, President of the Algarve’s Regional Tourism Board (ERTA) was in London to receive the award, given to the region for its ‘daring investment in marketing’ and for selling the region to modern tourists as more than just a destination of sun and sea.
The Algarve seasonal entertainment programme, a multi-million euro agenda which is held in the region every summer and incorporates various types of activities including concerts, gastronomic events, sports and leisure, was highlighted as an example of the Algarve’s savvy promotional practices.